Behaviour Change Marketing Bootcamp training for healthcare communicators
In one-day get to grips with behavioural science and how it fits in healthcare communication
Trainer - Ruth Dale - Award-winning behavioural science marketer
This day is specifically designed for healthcare communicators who want to put the patient at the centre of their work but also seek to shift from awareness raising to action.
Behavioural science is the most effective way to shift your communications and campaigns from awareness to action, so you can make a profoundly positive impact.
The training is carefully curated so each workshop builds on each other. You will learn the foundations of behavioural science and start using them on a work challenge. For this reason you are encouraged to bring a work programme/ challenge with you. Tick off your to-do list whilst also learning must have skills!
This is a fantastic introduction or refresher to using behavioural science in health communications. It is skills-based training and you finish by 3.30pm able to start using it in your work.
The day is divided in two halves and made up of two workshops.
Morning: Diagnose & empathise.
- Workshop 1: Nail the foundations of behavioural science
- Workshop 2: Learn empathy mapping & the behavioural science framework COM_B
Afternoon: Design & experiment
- Workshop 3: Behavioural biases & E.A.S.T & how to use them in your work
- Workshop 4: Social norms sprint deep dive & practical application of the day’s learning
Skills you’ll develop
1, COM_B overview, how to get started and E.A.S.T framework – knowing when to use it.
2, Empathy mapping and strategies for stakeholder engagement
3, Using behavioural science to plan behaviour change campaigns
4, How to use behavioural biases to craft influential messaging
5, Thinking like a change-maker
Professionals getting started in behavioural science. You may have read the books, watched the TED talks but when it comes to applying it toyour work and with clients where do you start? This day will kick-start your application – save you dozens of hours and accelerate your results.
- Healthcare communicators
- Marketing managers
- Change programme – transformation managers
- Internal communicators
- Patient engagement leads
As it is more beneficial to do both this course and 'How to Build Behavioural Based Audience Insight' together to get the full effect of the training, we are offering our members a discount rate if they attend both courses. If you wish to attend both courses, you should sign up here!
Biography: Ruth Dale
Ruth Dale is a coach, trainer, and podcast host of the Behaviour Change Marketing Bootcamp. She has applied behavioural science to marketing and communications for over 15 years to tackle society's biggest challenges, including vaccination, smoking, weight loss, getting active, and mental health.
Ruth has won awards for work on antimicrobial resistance, skin cancer, and reducing demand in A&E. She strongly believes that marketing can have a positive impact, which was demonstrated when she won the HSJ Award for Social Marketing.
Ruth has worked in various roles across the NHS, including in Primary Care Trusts, Public Health in Local Authority, and Public Health England. She has experience running a busy comms department with no budget, responding to press, planning strategy, delivering multiple campaigns, and managing stakeholders.
Ruth is passionate about behavioural science and believes it can add missing notes to the harmony of any campaign.