Mastering the Art of Leadership Communication in the New Abnormal
The global COVID-19 pandemic temporarily turned on its head a range of assumptions about how the world works and ripped up many of the accepted rules of business life. Although the lockdown era is over, it nonetheless unleashed an ‘expectation tsunami’ among employees, customers, investors and communities – from diversity, inclusion, mental health and employee wellbeing to ethics, transparency and accountability – whose presence continues to make itself felt.
At the same time, unprecedented levels of complexity, uncertainty, turbulence and risk – from geopolitics, economics and cyber(in)security to misinformation and polarisation – mean that deft, effective leadership has never been at a greater premium, with high-impact communication a more essential ingredient of that leadership than ever.
The Course
In this fast-moving, high-pressure environment, this interactive, half-day training course will equip delegates with the leadership communication skills, capabilities and confidence needed to rise to those challenges in 2024 and beyond. The session will:
- Consider the key findings of a major report, recently released by your trainer, Rod Cartwright – called 'Reputation, risk and resilience: where are we now what happens next?' – in which he summarised and analysed eight major global reports on those interlocking topics over the past 12 months.
- Draw on the practical insights from an annual, global, five-year study, which explored the views of over 25,000 people on effective leadership, effective communication and the umbilical link between the two
- Encompass elements of behavioural psychology, neuroscience and storytelling
- Arm participants with a practical seven-part model for effective leadership communication, centred on the alignment of words, deeds and personal presence
- Focus on delivering leadership communication which informs, educates, motivates and inspires – appealing to head and heart to drive positive behaviour change amid constant change
- Include a practical group exercise, allowing participants to put key training insights into practice in real time
- Provide participants with a practical leave behind, including key questions to ask themselves
This course is run by leadership communication specialist, Rod Cartwright (FPRCA/FRSA), Principal, Rod Cartwright Consulting and a Visiting Fellow at Cardiff University’s School of Journalism, Media and Culture.
This course is aimed at:
- Mid-level agency and industry leaders keen to develop their leadership communication skills
- Seasoned leaders looking to ensure that their leadership communication remains relevant and effective
Access to HCA Online Events
The zoom link will be made available on the day via your Members' Area / My events on the HCA website. Please login to access.