In a sector which revolves around patients, we need to ensure that they are at the heart of our narrative.

Please join us to hear Edelman present insights from their 2024 Trust Barometer survey. This is the largest, annual, global survey of trust in the world, that takes a temperature check on trust within Government, business, media and NGOs. This annual HCA event is always an insightful and informative session for those working in healthcare communications.

The ability to successfully influence others without necessarily having authority over them is an essential skill within healthcare communications. Encouraging others to appreciate your thoughts, ideas and opinions and to take suggested action supports professional dialogue.

This workshop offers a valuable insight into the structure and function of the pharmaceutical industry.