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News articles relating to the Healthcare Communications Association
In our latest AI publication from the HCA’s Foresight Committee, AI in Action, we share several use cases across different disciplines, highlighting the tangible benefits AI can bring to the work we do.
Collecting the right data in the right way for the right reasons
Having a break between meetings can improve our well-being and the quality of our work
Creating the right mindset – the three main responses to change
Exploring the benefits of welcoming neurodiversity across the healthcare communications industry
Highlighting the importance of joining your sector’s professional association
Issue 4 of Innovation Uncovered, the HCA’s leading journal championing innovation in our sector through practical suggestions, thought-provoking discussions, fresh thinking and case examples; is now published.
The possibility of errors and the need to be cautious
This new guide therefore provides direction on what areas need to be considered for inclusion in an AI policy and what policy decisions need to be made, as well as guidance on how the policy might be implemented.
An HCA working group from industry and agency has developed a new Evaluation Value Proposition, providing everyone who is involved in health communications with a useful guide to why measurement and evaluation is fundamental to our work, which can act as a catalyst for discussions between all stakeholders.
Taking the opportunity to start afresh, with a whole year to achieve our goals
In 2023, we spoke to senior leaders, from industry and agency, to gain insight into the challenges, perspectives, and opportunities for evaluation in healthcare communications. The summary of what we heard is now published in this month’s PME.