Event Recordings

The rapid adoption of AI technology is transforming how charities operate, raising new challenges and opportunities for digital engagement. This session focuses on AI’s growing role in charity communications and patient information, emphasising a pragmatic, ethical, and efficient approach to integration. While there may be some scepticism, responsible use offers a significant opportunity for enhancing efficiency and maximising the impact of donor funds.

The systems that shape women’s health were not designed with women fully in mind. For decades, scientific research, clinical training, and policy have reflected assumptions that overlook female biology and lived experience. The problem is structural. It is embedded in how conditions are defined, studied and measured, which manifests as delayed diagnosis, limited treatment options and lack of urgency in care for women.

Healthcare marketing operates within these systems, and while we cannot rewrite them, we are not neutral within them either. We influence how strategy is shaped, how insight is prioritised and when women’s perspectives enter the process.

The Healthcare Communications Association (HCA) partered with Cherry on this webinar that challenged brand, medical and commercial leaders to consider how that influence is used, and what changes when women are brought inside the process earlier.

Watch back this hybrid panel discussion event that explored what the data from last year's Break the Silence report tells us about gender equity and inclusion in the communications field, and what it means for us as health communicators.

This talk explored why technically successful, compliant AI systems can still generate quiet behavioural failures that undermine safety and trust.

This hybrid session explored the next frontier in precision oncology: understanding the human factors that shape how cancer develops, progresses, and responds to treatment. It looked at the biological, behavioural, and social variables still underrepresented in cancer research and care, and how clinical, communications, and policy approaches can work together to close these gaps and drive lasting change.

Watch back this essential webinar introducing the new HCA social media guidance, which has been crafted to help healthcare communication agencies, and in-house pharmaceutical teams navigate the evolving landscape of online engagement.

The aim of this webinar was to explore the risks, limitations and opportunities of using AI to gather patient insights so we can make better informed choices about how to utilise these technologies in pharma and healthcare programmes.

Watch back our interactive session where you’ll step into the shoes of a real patient through our powerful immersive patient simulation. Understand the lived experiences, daily decisions, and emotional impact patients face — and discover how this can strengthen your agency’s impact.

We were joined by Liz Ashall-Payne, founder of ORCHA, as she explored how healthcare organisations can leverage digital health technologies effectively by navigating the challenges of trust, compliance, and adoption in this AI-driven era.

HCA and Camino Communications partnered to bring you this shared experience session titled 'Personalised Omnichannel Communications: What Works, What Doesn’t' with an esteemed panel of agency and industry experts. 

MHP Group and Savanta partnered to understand the mood of the nation to support businesses, brands and organisations to better communicate, connect and achieve their aims.

Watch back an insightful event as we unveil the highly anticipated 2025 UK health sector results of the Edelman Trust and Health Special Report. Now in its fourth year, Edelman's annual study of Trust and Health has revealed troubling trends in how the public relates to health institutions over time, providing a window into the ever-evolving trust landscape within health.