Briefs are one of communications’ most useful tools. They bring clarity, align teams and define the audience, the message and the desired response. But in healthcare, where accuracy, regulation and sensitivity shape everything we do, sometimes the brief has the answer at the centre rather than the patient.
This online session asks a key question: Is the brief broken? We’ll move through three stages together: the brief, the story and the discovery. We’ll look at what changes when we start with what is interesting, true, unresolved or human, and only then ask what it means for the organisation.
Along the way we’ll explore three qualities that underpin stories that matter:
empathy, authenticity and integrity.
You’ll leave with:
- A simple, repeatable way to brief the tension, the question and the discovery before the message
- Practical ways to find real, compelling people and let them carry the story
Please note: this is a live-only session and will not be recorded and therefore will not be available as an on-demand resource afterwards.
Claire Small is an award-winning creative leader and storyteller with over 20 years of experience producing impactful content for global audiences. As Head of Creative for Programme Partnerships at BBC Studios, she leads the creative and editorial vision for international productions, managing teams of producers, directors and crews around the world.
Passionate about stories that matter, Claire creates compelling narratives that explore the issues shaping society today. She is particularly committed to raising awareness of women's health and championing stories that have too often been overlooked or ignored. Working with organisations driving positive change, she transforms complex topics into content that informs, inspires and sparks meaningful conversation.
Her work has been showcased at some of the world's most influential events, including Davos, the World Health Assembly, CES and COP.
https://www.linkedin.com/in/claire-small/
